Network Promotion

Network promotion, in terms of promoting your own networking group, can take many forms.  You can become involved in the network promotion campaigns designed to attract more members or create a network promotion that spotlights the efforts of the association as a whole.  A typical network promotion of this sort will take the form of an event designed to be a benefit to the community.

A Network Promotion Can Benefit the Community

A network promotion can take the form of a rewards program arranged by your association with local schools for high achieving students.  Members in the association can contribute products and services as awards.

If your network is composed entirely by members of one profession, a network promotion can center on a particular theme.  For instance, in one small town, a network of dentists volunteers their services at local clinics and high schools.  A restaurant and bar owners association has a network promotion that sponsors a Taxi service to pick up intoxicated patrons.

A rather unique form of network promotion grew from scratch when a boat broker from a small town decided to organize every vendor, broker and participant in the marine industry into a networking group dedicated to promoting boating and water sports.  They developed two network promotion campaigns by establishing annual regattas and also by funding an apprentice marine tech program at local vocational schools to encourage young teens to get into the boating industry.

An association of professionals, by their very nature, has something to offer their community, which in turn, gains each respective member more visibility.  A network promotion can be as simple as talking to elected officials in your town to see if members of your association can be of service.

One such network promotion conducted by an association of recreational suppliers took the form of providing materials (tents, cooking stoves, sports gear) and financing a teen retreat each summer for troubled urban teens.  Another network of entrepreneurs developed a network promotion that created summer job opportunities for urban kids.

Network Promotion Provides Exposure for Every Member

In one town an association of trainers, gym owners and sports equipment vendors created a network promotion that sponsors an annual marathon, with many of their trainers offering their services free to help train new and overweight runners to compete in the marathon.